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Paint and wood-stain brands have begun announcing their 2027 Colors of the Year. The selections reported by House Beautiful span mossy greens, muted blues, soft yellow-green, and warm browns and orange; the brands describe them as suited to restful, nature-inspired or more expressive interiors.
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with picks ranging from mossy greens and dusty blues to deep browns and earthy orange. House Beautiful’s roundup lists selections from Valspar, Behr, Benjamin Moore and other brands, offering a snapshot of the colors companies are promoting for home interiors next year.
The roundup includes Valspar’s Cottage Door, a cool, mid-toned blue, and Glidden’s Artifact, a smoky blue with gray and turquoise undertones. Clark+Kensington chose Vantage Point, a dusty blue inspired by a clear sky. These brands present the colors as flexible alternatives to conventional neutrals, though their descriptions are promotional guidance rather than evidence of how widely consumers will adopt them.
Greens feature prominently. Behr selected Grounded, a moss- and olive-inspired green with brown undertones, while Benjamin Moore chose Webster Green, a mid-tone shade with historical associations. Sherwin-Williams and HGTV Home named Celery, a soft, earthy yellow-green. Dutch Boy Paints went in a warmer direction with Deep Rooted, an earthy orange with red and brown undertones.
The list also includes a strong showing for brown and wood-inspired shades. Little Greene selected Marle, a warm brown from its Colour Scales collection, and Dunn-Edwards chose French Press Coffee, a deep brown with plum undertones. Minwax, which specializes in wood stains, named Pickled Oak, a light, warm shade intended to emphasize natural wood grain. The choices span distinct materials and uses, so they are not all direct substitutes for one another.
The Palette Points Beyond Cool Neutrals
The selections matter to homeowners, designers and retailers because annual color announcements can shape what shades receive attention in paint displays, design coverage and renovation planning. This year’s reported group does not settle on one shared look: it pairs cool and muted blues with nature-linked greens and deeper, warmer browns.
Several brands frame their choices around comfort, wellness, nature or a shift away from cool, pared-back neutrals. Those explanations show how companies are positioning the colors, not independently verified evidence of a broad consumer trend. Still, the range gives readers a useful indication of how brands are trying to connect color with ideas about restful interiors, personal expression and natural materials.
For anyone choosing a finish, the distinctions have practical relevance. A wood stain such as Pickled Oak is designed for wood and its grain, while paint colors such as Grounded or Cottage Door are intended for painted surfaces. The roundup is a catalog of brand selections, not a recommendation that one shade suits every room, surface or lighting condition.
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How the 2027 Picks Were Compiled
House Beautiful published the roundup as individual brands announced their selections for 2027. The listed companies include major paint makers, a luxury paint retailer and Minwax, a wood-stain specialist. Their choices therefore reflect separate brand announcements, not a single coordinated industry palette or a vote among consumers.
The article reports color names and codes where supplied, including Grounded (T27-01), Webster Green (HC-130) and Pickled Oak (MW260). It also includes explanations from company representatives. Benjamin Moore, for instance, said Webster Green was first launched in 1976 and drew on historic design influences. That background is specific to the shade; it does not mean the color itself was newly created for 2027.
Some companies link their selections to broader design ideas. Sherwin-Williams and HGTV Home associate Celery with lived-in, eco-inspired interiors, while Behr ties Grounded to the appeal of nature. House Beautiful also reports data shared with it by Behr: about 77 percent of Americans said they feel overwhelmed by daily demands. The supplied material does not state the survey’s date, sample or methodology, so that figure should be read with those details unavailable.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, head of color at Behr
More Brand Picks May Still Come
The roundup reflects selections reported so far, not necessarily every company that will name a 2027 Color of the Year. The supplied source does not give a complete industry-wide count or a final date for announcements. It is also unclear how strongly the named colors will influence actual purchases or finished interiors; the descriptions come largely from the brands promoting their own selections.
Some supporting claims lack detail in the material provided. For the reported 77 percent figure, House Beautiful does not identify the survey’s timing, sample size or methodology in the supplied excerpt. The brands’ statements about wellness, cultural shifts and consumer preferences should consequently be treated as their interpretations, not as independently established findings.
Watch for Further Brand Announcements
Readers can expect the list to change if additional brands announce selections or if the published roundup is updated. The source material does not specify a schedule for future announcements, so no particular release date can be confirmed.
For now, the practical next step for anyone considering a color is to check the manufacturer’s sample and product information, then view a sample on the intended surface and under the room’s lighting. Color names and codes help identify a selection, but they do not guarantee that paint, stain or a digital image will look identical across different materials, finishes and light conditions.
Key Questions
Which colors are included in the 2027 roundup?
The reported selections include Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green. They range across blue, green, orange and brown shades.
Which brands chose green shades?
Behr chose Grounded, Benjamin Moore chose Webster Green, and Sherwin-Williams and HGTV Home selected Celery. Dutch Boy’s Deep Rooted is an earthy orange with red and brown undertones, rather than a green.
Are these colors all intended for painted walls?
No. Most selections are paint colors, but Minwax’s Pickled Oak is a wood-stain selection intended to highlight natural grain. The products and surfaces differ, so the picks should not be treated as interchangeable.
Does the list include every 2027 Color of the Year?
The source presents the selections reported so far. It does not confirm that the list is complete or final, and further brand announcements may be added.
Source: rss
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