If you’re comparing OLED TV deals for Black Friday, the best choice depends on more than screen size: picture processing, room lighting, gaming needs, and the model year all matter. My best overall pick is the Samsung S90F, which pairs a 2025 OLED panel with 4K smart features and gaming-focused motion support. The LG C6 stands out as a newer all-rounder, while the LG G5 is the premium large-screen choice for buyers who want a 77-inch set. The main tradeoffs are paying for a newer generation or larger screen versus choosing a compact model or a previous-generation option that may better suit your room and priorities. Read on for the full comparison, ranking logic, and a practical guide to choosing among these ten TVs.
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Key Takeaways
- The Samsung S90F is my best overall pick: it combines a 65-inch 2025 OLED screen with 4K smart features and gaming-oriented motion support without requiring a flagship-sized display.
- The LG G5 is the clearest premium choice: its 77-inch screen favors a dedicated viewing space, but its size makes room fit and mounting plans especially important.
- LG’s C4, C6, and G5 cover different upgrade paths: the C4 is an earlier-generation 65-inch option, the C6 is a newer 65-inch set, and the G5 prioritizes a much larger premium screen.
- The two Roku Pro Series sizes share a 4K OLED 120Hz platform: choose 55 inches for a more compact setup or 65 inches for a larger viewing area, rather than assuming the screen-size difference means a different class of TV.
- The Sony options are the compact specialists: both are 48-inch OLED TVs, so they suit smaller rooms better than the 65- and 77-inch picks; buyers should compare their model generation and smart-TV needs closely.
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, and Alexa Built-in |  | Best Overall for Fast-Paced Viewing | Screen size: 65 inches | Resolution: 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote |  | Best for Dolby Vision and Console Gaming | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Roku 55-Inch Pro Series Smart TV 4K OLED 120Hz 2026 |  | Best Compact Pick for Roku Simplicity | Screen size: 55 inches | Display technology: OLED self-luminous display | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Roku 65-Inch Pro Series Smart TV 4K OLED 120Hz 2026 |  | Best for a Big-Screen Roku Setup | Screen size: 65 inches | Display technology: OLED self-luminous display | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung QN65S90F 65-Inch OLED 4K Smart TV (2025) |  | Best for Built-In Audio and Large-Room Viewing | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025) |  | Best for a Big-Screen Wall-Mount Setup | Screen size: 77 inches | Resolution: 4K | Processor: Alpha 11 AI Processor Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best for Bright-Room Gaming | Screen size: 55 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini |  | Best Compact OLED for Dolby Vision | Display size: 48 inches | Resolution: 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV |  | Best Compact OLED for Console Gaming | Screen size: 48 inches | Display technology: OLED | Resolution: 4K HDR | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model |  | Best All-Rounder for Mixed Gaming and Streaming | Screen size: 65 inches | Display technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Resolution | Screen size | Refresh rate | Display technology |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | 144Hz | — |
| LG 65-Inch Class OLED evo C4 S | 4K | 65 inches | 144Hz | OLED |
| Roku 55-Inch Pro Series Smart | 4K | 55 inches | 120Hz | OLED self-luminous display |
| Roku 65-Inch Pro Series Smart | 4K | 65 inches | 120Hz | OLED self-luminous display |
| Samsung QN65S90F 65-Inch OLED | 4K | 65 inches | 144Hz | OLED |
| LG 77-Inch OLED evo G5 Series | 4K | 77 inches | 120Hz | — |
| Samsung 55-Inch Class S90H Ser | 4K | 55 inches | 120Hz | OLED |
| Sony 48 Inch BRAVIA 6 OLED 4K | 4K | — | 120 Hz | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | 48 inches | — | OLED |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | 120Hz native, up to 165Hz with VRR | OLED evo |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, and Alexa Built-in
For Black Friday OLED shopping, I rank the 65-inch Samsung S90F as the strongest all-rounder here for buyers who split their time between streaming, sports, and gaming. Its 144Hz refresh rate gives fast movement room to look smoother than on the 120Hz Roku Pro Series models, while the NQ4 AI Gen3 processor is designed to sharpen lower-resolution streams on a 4K screen. OLED contrast also gives dark scenes the deep blacks buyers seek from this category. The tradeoff is format and setup: the listing highlights Pro HDR+ rather than Dolby Vision, which the LG C4 and Roku models support, and its feature-rich menus may take longer to configure. I’d favor it over the LG C4 for speed, but choose the LG if Dolby Vision matters more.
Pros:- 144Hz refresh rate supports smooth motion for gaming and sports.
- NQ4 AI Gen3 processing is designed to upscale lower-resolution video to 4K.
- OLED contrast pairs deep blacks with bright, vivid visuals.
- Built-in Alexa enables voice control.
Cons:- The listed HDR format is Pro HDR+, rather than Dolby Vision.
- Its many picture and smart features may make setup less straightforward for some buyers.
- The feature set may be more than needed for viewers who mainly watch standard streaming content.
Best for: Viewers seeking a 65-inch OLED for a mix of console gaming, sports, and streaming who value 144Hz motion and AI upscaling.
Not ideal for: Dolby Vision loyalists or buyers who want a simple first-time setup; the listed HDR format differs from the LG C4 and Roku models, and the S90F has a feature-rich setup.
- Screen size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh rate:144Hz
- Smart feature:Alexa built-in
- Upscaling:AI neural networks
Our verdict“Choose the Samsung S90F if you want a versatile 65-inch OLED with 144Hz motion and AI upscaling, and do not require Dolby Vision.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote
I’d put the LG C4 ahead of the Roku Pro Series for buyers who want a 65-inch OLED with a particularly complete gaming setup. Four HDMI 2.1 inputs, 144Hz support, G-Sync, FreeSync Premium, and VRR give compatible consoles and PCs several ways to match screen motion to gameplay. For films, Dolby Vision is a useful distinction from the Samsung S90F, whose supplied specs list Pro HDR+ instead. The A9 AI Processor Gen7 supports upscaling, while webOS and the Magic Remote make everyday control more central to this pick than the Roku’s simpler interface. The tradeoffs are OLED’s potential burn-in with prolonged static imagery and a premium feature set that may be unnecessary for casual viewing. I’d choose it over the Roku 65-inch if gaming connections and Dolby Vision take priority.
Pros:- Four HDMI 2.1 inputs support a setup with several modern gaming devices.
- 144Hz refresh rate, G-Sync, FreeSync Premium, and VRR suit compatible gaming systems.
- Dolby Vision supports compatible HDR films and shows.
- Magic Remote and webOS provide integrated smart TV control.
Cons:- OLED can be susceptible to burn-in over time, especially with prolonged static content.
- The advanced gaming and picture features may be unnecessary for basic streaming use.
- Dolby Atmos support is listed, but the supplied details do not specify a speaker configuration or output power.
Best for: Console and PC gamers who want a 65-inch OLED with multiple HDMI 2.1 inputs, adaptive sync, and Dolby Vision for film viewing.
Not ideal for: Casual viewers who do not need advanced gaming features, or buyers who regularly leave static images on screen for long periods and want to avoid OLED burn-in concerns.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:144Hz
- HDR:Dolby Vision
- Processor:A9 AI Processor Gen7
- HDMI inputs:4 HDMI 2.1
- Gaming features:G-Sync, FreeSync Premium, VRR
- Smart platform:webOS
Our verdict“Pick the LG C4 if gaming connections, adaptive sync, and Dolby Vision matter more than a simpler smart TV experience.”
Roku 55-Inch Pro Series Smart TV 4K OLED 120Hz 2026
The 55-inch Roku Pro Series is my compact-screen pick for buyers who want OLED contrast without stepping up to the 65-inch Samsung S90F or LG C4. Its Roku TV interface and voice-enabled remote are geared toward straightforward streaming, while Bluetooth headphone mode can help late-night viewers listen without using the TV speakers. The 120Hz panel and Dolby Vision support give it a stronger action-and-film feature mix than a basic compact set, though the Samsung and LG both list 144Hz for faster gaming motion. The smaller screen is a practical fit for tighter rooms, but it gives up viewing area rather than matching their larger format. The supplied data also provides less detail about long-term software support. I’d choose this over the 65-inch Roku if room size and easy streaming matter more than screen scale.
Pros:- 55-inch screen can suit smaller rooms where 65-inch sets may dominate.
- Roku TV provides access to streaming apps through a familiar smart platform.
- 120Hz refresh rate supports smoother sports and gaming than a standard 60Hz panel.
- Bluetooth voice remote includes backlit buttons and headphone mode.
Cons:- Its 120Hz refresh rate is below the 144Hz listed for the Samsung S90F and LG C4.
- Bluetooth headphone mode requires compatible Bluetooth headphones.
- The supplied product details offer limited information about long-term software support.
Best for: Apartment dwellers, secondary-room viewers, and Roku users who want a 55-inch OLED with 120Hz motion and voice control.
Not ideal for: Buyers furnishing a large living room or prioritizing the highest listed refresh rate; the 65-inch Roku offers a larger picture, while the Samsung and LG options list 144Hz.
- Screen size:55 inches
- Display technology:OLED self-luminous display
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- Smart platform:Roku TV
- HDMI ports:4
- USB ports:2
- Remote:Bluetooth voice remote with backlit buttons and headphone mode
Our verdict“Choose the 55-inch Roku Pro if space and an easy Roku streaming experience matter more than a larger screen or 144Hz motion.”
Roku 65-Inch Pro Series Smart TV 4K OLED 120Hz 2026
I’d steer Roku fans toward this 65-inch Pro Series when a larger OLED picture and easy streaming matter more than chasing the highest refresh rate. Compared with the 55-inch Roku Pro, it offers the same listed 120Hz refresh rate, Roku TV platform, and support for Dolby Vision, HDR10+, and HLG, but fills more of the room. That makes it a better match for a main viewing space; the supplied dimensions and 37-pound weight also help buyers plan placement or mounting. Against the Samsung S90F and LG C4, however, its refresh rate is lower than their listed 144Hz, and the product details do not specify adaptive-sync gaming features. It has four HDMI ports, but buyers seeking the strongest gaming specification set should compare the LG C4 before choosing.
Pros:- 65-inch OLED screen offers a larger viewing area than the 55-inch Roku Pro.
- 120Hz refresh rate supports sports and gaming motion.
- Supports Dolby Vision, HDR10+, and HLG.
- Four HDMI ports and a Bluetooth voice remote support a connected streaming setup.
Cons:- The listed 120Hz refresh rate is lower than the 144Hz Samsung S90F and LG C4.
- The supplied specifications do not identify adaptive-sync gaming features.
- Its 65-inch size and listed dimensions require more space than the 55-inch Roku.
Best for: Roku households setting up a main living-room TV who want a 65-inch OLED, broad HDR format support, and a voice remote.
Not ideal for: Competitive gamers seeking 144Hz or specified adaptive-sync features, or buyers with a narrow installation area who cannot accommodate a 65-inch TV.
- Screen size:65 inches
- Display technology:OLED self-luminous display
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- HDMI ports:4
- USB ports:2
- Dimensions:11.8 in D x 56.8 in W x 35.4 in H
- Weight:37 pounds
Our verdict“Choose this Roku if you want a large OLED with Roku TV and multiple HDR formats, but favor the LG C4 for specified adaptive-sync gaming features.”
Samsung QN65S90F 65-Inch OLED 4K Smart TV (2025)
This Samsung S90F variant is my pick for buyers who want a 65-inch OLED with more audio detail in the supplied specifications. It lists 40 watts of output, a 5.1-channel configuration, Dolby Atmos, and Object Tracking Sound Lite, which gives shoppers more sound-system information than the first S90F listing provides. Its 144Hz refresh rate and 4K AI upscaling also put it in the same fast-motion tier as the LG C4, though the LG explicitly lists four HDMI 2.1 ports, G-Sync, and FreeSync Premium. Here, HDR is described as OLED HDR+ rather than Dolby Vision, so film-format preference may decide the comparison. At 49.6 pounds, this model also calls for careful planning before mounting. I’d shortlist it for built-in audio features, not for a lighter installation.
Pros:- 144Hz refresh rate supports smooth motion for gaming and fast action.
- OLED HDR+ and 4K AI upscaling are designed for contrast and sharper lower-resolution content.
- Dolby Atmos and Object Tracking Sound Lite add specified audio features.
- Lists a 40-watt, 5.1-channel audio configuration.
Cons:- The listed HDR format is OLED HDR+, not Dolby Vision as specified for the LG C4 and Roku models.
- At 49.6 pounds, it is relatively heavy for handling and mounting.
- The supplied specifications do not list HDMI port count or adaptive-sync gaming features.
Best for: Viewers choosing a 65-inch Samsung OLED who want listed Dolby Atmos and Object Tracking Sound Lite features alongside 144Hz motion.
Not ideal for: Buyers who need a clearly specified adaptive-sync gaming setup, prefer Dolby Vision, or plan a wall installation that benefits from a lighter set.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:144Hz
- HDR format:OLED HDR+
- Audio output:40 watts
- Audio channels:5.1
- Audio features:Dolby Atmos, Object Tracking Sound Lite
- VESA mount standard:200 x 200 mm
Our verdict“Choose this S90F if you want a 65-inch Samsung OLED with detailed built-in audio specifications, and verify gaming connections before buying.”
LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)
For a Black Friday OLED shortlist, I’d put the 77-inch LG G5 near the top for buyers who want a large, wall-mounted centerpiece rather than a compact or budget-conscious set. Its Brightness Booster Max and Alpha 11 AI Processor Gen2 pair a big screen with bright, detailed 4K images, while Dolby Vision supports compatible cinematic content. Compared with the 65-inch LG C6, the G5 gives you more screen area and a design built around wall mounting; the C6 is the easier fit for more rooms and also lists a VRR rate up to 165Hz. The G5’s 120Hz refresh rate, 0.1ms response time and four HDMI 2.1 inputs suit gaming, but its size can dominate a smaller room, and its feature set may take time to configure. I’d choose it when the wall and budget can support the larger flagship-style setup.
Pros:- 77-inch 4K OLED screen with deep blacks and vibrant color
- Brightness Booster Max and Alpha 11 AI Processor Gen2
- Four HDMI 2.1 inputs, 120Hz refresh rate and 0.1ms response time
- Wall-mountable Re:New Wall Design with Dolby Vision and Dolby Atmos support
Cons:- The 77-inch screen may overwhelm smaller rooms or viewing distances
- Its premium positioning can make it a less accessible Black Friday pick than smaller OLEDs
- Advanced picture and gaming options may require setup time
Best for: Buyers with a spacious living room who want a large wall-mounted OLED for films, streaming and gaming.
Not ideal for: Small-room viewers or shoppers prioritizing a more manageable screen and the C6’s listed VRR rate up to 165Hz.
- Screen size:77 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate:120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS
- Design:Re:New Wall Design
Our verdict“Choose the LG G5 if you want a large, wall-mounted OLED and have the room and budget for its size.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H earns a distinct place for shoppers who game or stream in a room where screen reflections are distracting. Its Glare Free technology is the main differentiator here, while the NQ4 AI Gen3 processor is designed to enhance picture and sound. Samsung lists Motion Xcelerator up to 165Hz and G-SYNC/FreeSync support, giving compatible gaming setups a higher-refresh-rate path than the 120Hz Sony A90K and Sony BRAVIA 6 listed in this group. That advantage depends on compatible hardware and content, so it matters most to PC or console players who will use it. The 55-inch screen is a more room-friendly choice than the 77-inch LG G5, though buyers focused on Dolby Vision should note that this set lists HDR10+ instead. I’d shortlist it for glare-conscious gaming, not for viewers who need Dolby Vision support.
Pros:- Glare Free technology can make reflected light less distracting
- 55-inch 4K OLED display with deep contrast
- Motion Xcelerator up to 165Hz with G-SYNC and FreeSync support
- NQ4 AI Gen3 processor and 2.1-channel, 40-watt speaker output
Cons:- HDR support is listed as HDR10+, not Dolby Vision
- Higher refresh-rate gaming benefits depend on compatible hardware and content
- Feature-rich processing and gaming options may be unnecessary for casual viewing
Best for: Gamers with compatible PC or console hardware who want a 55-inch OLED with reflection-reducing screen technology.
Not ideal for: Movie viewers who specifically want Dolby Vision, or shoppers who will not use its advanced gaming features.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- HDR format:HDR10+
- Refresh rate:120Hz
- Motion enhancement:Motion Xcelerator 165 Hz
- Processor:NQ4 AI Gen3
- Audio output:2.1-channel, 40 watts
- Operating system:Tizen
Our verdict“Pick the S90H for a glare-conscious gaming setup, but choose another model if Dolby Vision is a priority.”
Sony 48 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini
When a 55-inch set is too large for the room, the 48-inch Sony BRAVIA 6 offers a smaller OLED footprint without giving up 4K resolution or a 120Hz refresh rate. Its Dolby Vision, Dolby Atmos and DTS:X support gives film and streaming fans a broad format mix, and Google TV with Gemini adds voice-led browsing. Compared with the 48-inch Sony A90K, the BRAVIA 6 lists HDR10 and HLG alongside Dolby Vision, as well as four HDMI ports and two USB ports; the A90K instead specifies HDMI 2.1 gaming features including VRR and ALLM. That makes the Sony A90K the clearer choice for buyers focused on those gaming details, while the BRAVIA 6 suits compact-room viewers seeking format support and smart discovery. Its 48-inch size limits impact in larger rooms, and the listed weight is 27.6 pounds.
Pros:- Compact 48-inch 4K OLED with 120Hz refresh rate
- Supports Dolby Vision, HDR10 and HLG
- Google TV with Gemini and voice remote
- Four HDMI ports, two USB ports, Dolby Atmos and DTS:X support
Cons:- The 48-inch screen may feel undersized in a large living room
- Unlike the Sony A90K listing, its product data does not specify VRR or ALLM
- At 27.6 pounds, it is relatively heavy for a compact television
Best for: Apartment dwellers and bedroom viewers who want a compact OLED with Dolby Vision and Google TV voice control.
Not ideal for: Buyers furnishing a large viewing room or prioritizing explicitly listed VRR and ALLM gaming features.
- Display size:48 inches
- Resolution:4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Operating system:Google TV
- HDMI ports:4
- USB ports:2
- Audio formats:Dolby Atmos, DTS:X
- Weight:27.6 pounds
Our verdict“Choose the BRAVIA 6 for a compact Dolby Vision OLED with Google TV, not for a large-room or explicitly specified VRR setup.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K is the compact pick I’d favor for gamers who want clearly specified console features in a 48-inch OLED. Its listing includes HDMI 2.1, 4K/120Hz, VRR and ALLM, making the gaming case more explicit than the Sony BRAVIA 6 listing, which provides a 120Hz rate but does not specify VRR or ALLM. The A90K also combines OLED contrast with Dolby Vision and Google TV, so it can serve as a small-room screen for films and streaming between game sessions. Its Acoustic Surface Audio+ uses the screen for sound, with Dolby Atmos support, although buyers seeking a more complete audio setup may still prefer external speakers. The tradeoff is its fixed 48-inch size: unlike the 55-inch Samsung S90H, it cannot scale up for a larger shared viewing space.
Pros:- HDMI 2.1 gaming features include 4K/120Hz, VRR and ALLM
- 48-inch OLED with 4K HDR and Dolby Vision support
- Google TV smart platform
- Acoustic Surface Audio+ with Dolby Atmos support
Cons:- The 48-inch screen is limiting for larger rooms or group viewing
- Its listing specifies HDR and Dolby Vision but not HDR10+ or HLG
- Built-in audio may not meet the needs of buyers seeking a more powerful sound setup
Best for: Console players setting up a desk, bedroom or compact living room who want listed 4K/120Hz, VRR and ALLM support.
Not ideal for: Buyers who need a screen larger than 48 inches or want a TV with more explicitly listed HDR formats.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Smart platform:Google TV
- HDR support:HDR, Dolby Vision
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos
- Standby power:<0.5 watts
Our verdict“Choose the A90K if compact dimensions and clearly listed console gaming features matter more than a larger screen.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
The 65-inch LG C6 is the most balanced fit here for households splitting screen time between streaming, films and gaming. Its OLED evo panel, Dolby Vision and Dolby Atmos support cover the core home-cinema needs, while the 0.1ms response time and VRR up to 165Hz give compatible games a faster-refresh option than the 120Hz LG G5 listing. Compared with that 77-inch model, the C6 gives up screen size and the G5’s stated Brightness Booster Max, but its 65-inch format is easier to place in more living rooms. Four HDMI 2.1 inputs help accommodate multiple connected devices. The tradeoffs are familiar for a smart OLED: advanced settings can take time to sort through, and internet access and subscriptions may be needed for some smart content. I’d choose it as the flexible middle ground, rather than for maximum screen size.
Pros:- 65-inch OLED evo display with 4K resolution and Dolby Vision
- Native 120Hz refresh rate with VRR up to 165Hz
- 0.1ms response time and four HDMI 2.1 inputs
- Dolby Atmos support and webOS smart platform
Cons:- It lacks the LG G5’s 77-inch screen and stated Brightness Booster Max
- Some smart content and services require internet access or subscriptions
- The broad set of advanced options may take time to configure
Best for: Households who want a 65-inch OLED for both streaming and gaming, with multiple HDMI 2.1 devices to connect.
Not ideal for: Buyers seeking the largest screen in this group or a wall-focused 77-inch design with Brightness Booster Max.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision
- Refresh rate:120Hz native, up to 165Hz with VRR
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Dimensions without stand:56.7 x 32.5 x 1.8 inches
Our verdict“Pick the LG C6 for a versatile 65-inch OLED that balances streaming and high-refresh-rate gaming without going as large as the G5.”
How We Picked
I compared the ten listed models by the factors that make an OLED purchase a good fit: screen size, stated display and motion features, model year, smart-TV platform, and the likely role each set can play in a home. I gave weight to how clearly a TV serves a distinct buyer, from a compact 48-inch room to a 77-inch premium setup, and to whether its listed features support common priorities such as gaming, everyday streaming, or a newer generation.
The ranking favors versatile choices first, then models with a narrower but clear advantage. The Samsung S90F leads for its balanced 65-inch feature set; the LG C6 and Roku Pro Series are strong alternatives for buyers who prioritize a newer LG model or Roku’s 120Hz OLED platform. The LG G5 ranks as a premium specialist rather than a default pick because its 77-inch size will not suit every room. Compact Sony models and earlier-generation options remain useful for specific spaces or preferences, but their narrower fit keeps them lower in an all-purpose ranking.
| oled tv deals black friday | Processor | Display technology |
|---|---|---|
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | — |
| LG 65-Inch Class OLED evo C4 S | A9 AI Processor Gen7 | OLED |
| Roku 55-Inch Pro Series Smart | — | OLED self-luminous display |
| Roku 65-Inch Pro Series Smart | — | OLED self-luminous display |
| Samsung QN65S90F 65-Inch OLED | — | OLED |
| LG 77-Inch OLED evo G5 Series | Alpha 11 AI Processor Gen2 | — |
| Samsung 55-Inch Class S90H Ser | NQ4 AI Gen3 | OLED |
| Sony 48 Inch BRAVIA 6 OLED 4K | — | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — | OLED |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | OLED evo |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make several generations and sizes of OLED TVs appear equally tempting. I’d start with the room and the features you will actually use, then compare model year and platform; a larger screen or newer label is not automatically the better match.
Match Screen Size to Viewing Distance and Room Layout
Start by measuring the wall or stand and checking your usual viewing distance before settling on a size. The lineup ranges from 48-inch Sony models to a 77-inch LG G5, with multiple 55- and 65-inch choices between them. A larger screen can make films and sports feel more immersive, but it can overwhelm a small room or leave awkward clearance around furniture. A compact TV may fit a bedroom or desk setup more naturally even if a larger model seems like a better deal. Measure the full cabinet or mounting area, not just the diagonal screen measurement. Also check whether your current stand, wall mount, and delivery route can accommodate the set.
Compare Generations Without Treating the Year as a Guarantee
This group spans 2025 and 2026 models, including the LG C4 and C6, Samsung S90F and S90H, and the 2026 Roku Pro Series. A newer model year can bring updated processing or platform features, but the year alone does not show whether those changes matter for your viewing habits. Compare the specifications you care about, such as stated refresh rate, gaming functions, smart interface, and available connections. Previous-generation sets may remain sensible if their feature mix matches your needs. Avoid choosing a TV based only on a model name: closely related product codes can refer to different configurations or regional variants. Check the exact model number and included features on the listing before buying.
Choose OLED for the Room You Actually Watch In
OLED is especially appealing when you value strong contrast and a cinematic picture, but your room conditions still shape satisfaction. Think about daytime viewing, window placement, and whether you can control ambient light before prioritizing movie-focused performance. A dark room can make OLED’s contrast strengths easier to appreciate, while bright daytime use may put more emphasis on screen brightness and reflections. Do not assume every OLED in this roundup performs identically just because the panel type is shared. Compare the stated model features and look for reliable, model-specific information about brightness and reflection handling. If the TV will face a bright window, room placement and curtains may matter as much as moving up to a different model.
Pay for Gaming Features Only If They Match Your Setup
For console or PC gaming, confirm the refresh rate and connection features against your actual hardware. The Roku Pro Series listings state 120Hz, while the Samsung S90F listing highlights Motion Xcelerator; those labels should prompt a closer check of the full specifications rather than substitute for it. Count how many game sources you connect and whether a soundbar or receiver also needs a port. A TV with gaming-oriented features can be worthwhile if you play fast-action titles or want to make full use of a compatible console. If your main use is streaming and occasional casual play, prioritize ease of use and room fit instead of paying for capabilities that will sit idle. Check the exact connection details for the specific model before relying on a feature in your setup.
Factor in the Smart Platform and Everyday Controls
The TVs here use different smart-TV experiences, including Roku, Google TV, and Samsung and LG platforms. A familiar interface can reduce friction for the whole household, particularly if you use voice controls, specific streaming apps, or a connected home system. The Samsung S90F lists Alexa built-in, while the LG C4 includes a Magic Remote, so consider which controls fit your routines. Do not assume a platform will have every app or feature you expect; check app availability and voice-assistant compatibility in your region. Also consider how easily family members can switch inputs, find live TV, and manage settings. If you already use a streaming device, the built-in interface may matter less than the display and connectivity.
Judge a Black Friday Offer by the Exact Model and Total Fit
Black Friday listings can make similar names difficult to distinguish, especially when product pages mix screen sizes, model years, or retailer-specific codes. Confirm the diagonal size, full model number, release year, and listed features before comparing any offer. Then factor in delivery, installation, wall-mount needs, and the return terms; those details can affect the real value of a large TV purchase. A lower-cost previous-generation model may be a better match than a newer set if it has the size and functions you need. Conversely, paying more for the LG G5 only makes sense if its 77-inch format and premium role fit your space. Make a short list of non-negotiable features before the sale so a promotion does not push you toward the wrong screen.
Frequently Asked Questions
Should I choose the LG C6 or the older LG C4?
Start by comparing the exact features and model numbers shown for the two sets rather than treating the newer year as an automatic upgrade. Both are 65-inch LG OLED evo models, but the C6 is the 2026 model and the C4 is from an earlier generation. If the C6’s specific updates matter to your setup, it may be the better long-term fit; if the C4 already covers your needs, the earlier model may be a sensible alternative. Check the smart features, connections, and gaming specifications you plan to use. The best choice is the one whose verified feature set matches your priorities, not simply the newer name.
Is the 77-inch LG G5 too large for an average living room?
There is no single room size that makes a 77-inch TV right or wrong, so measure before deciding. Check the viewing distance from your main seat, the available wall or stand width, and how the screen will relate to windows and nearby furniture. A large display can suit a shared movie room, but may dominate a compact living area. Compare it with the 65-inch models in this roundup and think about whether the extra screen area adds value to your usual viewing. Confirm mounting and delivery access as well, since a large set can be harder to place even when the wall has enough space.
Which of these OLED TVs makes the most sense for console gaming?
The Samsung S90F and Roku Pro Series are natural starting points because their listings call out gaming-related motion support and a 120Hz refresh rate, respectively. Before choosing, match the TV’s confirmed refresh rate and connections to your console and preferred games. Check how many compatible ports remain if you also connect a soundbar, receiver, or second console. The listing headline may not include every detail needed to confirm a particular gaming setup, so verify the full specifications for the exact model. If gaming is occasional, a model with a comfortable interface and screen size may matter more than a feature you rarely use.
When does a 48-inch Sony OLED make more sense than a 55- or 65-inch TV?
A 48-inch model can be a better fit for a bedroom, smaller apartment, desk area, or viewing position close to the screen. The Sony A90K and BRAVIA 6 offer compact OLED alternatives to the larger Samsung, LG, and Roku options in this group. Choosing a smaller TV can prevent a screen from dominating the room and may simplify placement on a narrow stand. On the other hand, it will not deliver the same screen area as a 55- or 65-inch set for group viewing. Measure your space and viewing distance, then decide whether compact fit or a more expansive picture matters more.
How can I tell whether a Black Friday OLED listing is the exact model I want?
Check the full model code, screen size, model year, and feature list together; product titles can be similar even when the configuration differs. This matters in this roundup, which includes multiple Samsung S90 models, three LG generations or series, and two Roku Pro sizes. Confirm that the listing names the features you care about, such as refresh rate, remote, voice assistant, or smart-TV platform. Review the included stand or mounting hardware and the seller’s return and delivery terms before ordering. If a page leaves a key specification unclear, compare it with the manufacturer’s model information rather than guessing from the series name.
Conclusion
My best overall recommendation is the Samsung S90F for buyers who want a balanced 65-inch OLED with listed smart and motion features. For best value potential, compare the LG C4 or Samsung S90F against newer models by exact specifications and sale terms rather than assuming a particular model will be the cheapest. The best premium pick is the 77-inch LG G5 for buyers with room to accommodate a large screen. For beginners, the LG C6 is a straightforward newer-generation 65-inch option to compare, while the Roku Pro Series may suit anyone who prefers Roku’s platform. For compact rooms, choose between the 48-inch Sony models; for a 55-inch Roku setup, the Roku Pro 55-inch is the smaller counterpart to its 65-inch sibling. Match the model to your room, must-have features, and exact Black Friday listing before making the call.
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